Rountree Moore Nissan’s original building from the 1980s was outdated and cramped. According to Facilities Manager Robert Morgan, “we used to get a lot of negative comments from customers, and all of them related to the way the facility looked. The floor was dirty, the paint was peeling. People didn’t want to use the bathrooms.” Rountree Moore Ford knew that to keep their customers, they needed to dramatically transform their customer experience.
Rountree Moore Nissan engaged us to renovate the main building, in addition to enclosing the front canopy and the updating the facade to bring it up to Nissan’s current branding requirements. The changes were immediate and dramatic: “now, not only are the customers talking about the changes while they’re in the building, they go home and make positive comments on social media,” Morgan explains. “They like the dedicated customer lounge, the open design of the service area, and the look and feel of the entire showroom.”
The interior of the building is now open and fresh. All customers are greeted by a friendly reception area, and as sales progress, they can have conversations in intimate yet spacious meeting rooms. A designated service desk means that traffic flows in an organized fashion. “We’re really happy with what we got. Every day it’s a pleasure to come to work,” Morgan says.
The dealership is also better for the sales team. They love the added space, and the pride they now take in their workplace.
Highmark Construction provided successful solutions for every request we made. They adapted to the variety of challenges presented by automotive franchise requirements, and have earned the respect of our owners as well as everyone who works here. Their communication is always professional, courteous and knowledgeable.
~ Anita Eason, CFO